Iveco and New Holland Agriculture have joined forces with the Fédération Internationale de l’Automobile (FIA) to act as official suppliers for its
FIA Action for Road Safety campaign. The agreement will see the organizations work closely together to communicate a common message on the theme of road safety. The FIA’s global campaign promotes awareness and education of safer driving behaviour in order to save lives on the world’s roads. Iveco and New Holland Agriculture are the first manufacturers of commercial vehicles and agricultural machinery to support FIA Action for Road Safety. Safety represents an important value for both Iveco and New Holland Agriculture, as advanced vehicle safety systems make an essential contribution to protecting drivers, other road users, vehicles and cargo.